Telling a simple and compelling story is at the heart of effective social impact. I help your communications to cut through, whether that’s building the case for support, illustrating outcomes or breaking down your sustainability journey. I can articulate purpose, find engaging stories and bring impact data to life. I make sense of the jargon surrounding ESG, CSR and sustainability and I bridge third sector and commercial mindsets. My starting point is always the audience. How do you make them care?

Services

• Advising and supporting organisations on purpose-led marketing and communications strategy with a focus on insight, framing and authentic storytelling
• Integrated end to end campaign leadership: planning, brief writing, ideation, implementation, copy writing and evaluation
• Supporting organisations to review social impact, ESG and CSR agendas and develop strategies and narratives for internal and external audiences
• Impact reporting
• Advising and supporting charities on fundraising strategy, channels and integrated delivery
• Interim leadership roles
• Short term projects and long term advisory roles
• Facilitating meetings and workshops
• Face to face and online coaching for individuals and teams 

My experience

I am passionate about using creativity as a force for good and I believe in the power of stories to engage audiences.

I started my career on a marketing graduate training scheme, and cut my teeth writing copy for holiday brochures. I’ve since held leadership roles across commercial and non-profits, and combine my skills and experience to help clients develop engaging communications for the benefit of people and planet.

The rebrand I led at BBC Children in Need is still going strong 15 years later. As Founder CEO of Global’s Make Some Noise, the in-house charity of a media group I led national broadcast appeals and an events and partnerships portfolio. I’ve authored and overseen countless reports and communications materials across the travel, media, charity, sport, education and public sectors. I have a BA Hons in English from Cambridge University and an MA in Creative Writing from Birkbeck, University of London.